The Coca-Cola Company Essay - 1709 Words

The Coca-Cola Company Coca-Cola is the number one captivator of people’s throats. The company, in the last one hundred years, has managed to transform people’s thirsts in to a need for Coca-Cola. The story of the Coca-Cola Company has humble beginnings. In 1885, John Pemberton, and Atlanta pharmacist, registered a trademark for â€Å"French wine cola-ideal nerve and tonic stimulant†, a brew he had developed in a three-legged pot he apparently stirred with an oar. His desire to create such a product was based upon a stomach injury and subsequent morphine addiction he acquired during the American Civil War. (Frederick p.31) His research led him to the Peruvian cola leaf whose healing effects included aiding digestion, aphrodisiacal powers,†¦show more content†¦(Frederick p.45) Cocaine, a by-product of the coca leaf, was still suspected to be present in Coca-Cola. The bad effects of this narcotic were only just being discovered at the end of the nineteenth century. With su ch suspicions over the safety of the beverage, Coca-Cola was forced to refine its ingredients until there was absolutely no cocaine present within the beverage before trade conditions were lifted on the product. (Candler p.122) By the time Coca-Cola had managed to alleviate these situations, other companies had begun their expansion into foreign markets in search of new consumers in order to help maximize their profits. In an attempt to gain their lost ground, Coca-Cola revolutionized the soft drink industry. Due to the nature of the product itself, the Coca-Cola company did not know how to get the syrup to various points abroad; further, soda fountains didn’t exist in Europe at the time. The idea of bottling Coca-Cola revolutionized the soft drink industry and enabled further expansion in American markets and also allowed the company to begin looking overseas for profits. They believed that bottling would allow consumers to buy mass amounts for their home and would also make expansion into foreign markets easier because they could ship the ingredients for the product all over the world to bottling plants. In 1894 the idea of bottling Coca-Cola was agreed to byShow MoreRelatedCoca-Cola Company901 Words   |  4 PagesWhy do you think Coca-Cola has had one ethical issue to resolve after another over the last decade or so? There is not single crisis situation for Coca-cola over last decade . The organization has been questioned in different areas of its operations from product to the relationship with workers . It has been facing allegations of misconduct and its questionable behaviour. Contaminated Product This is one of the most serious and frequent problem of Coca Cola products . 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